The price includes the pillars of marketing, the price of a product will determine the level of profits earned by the company.
what is the price?
Price an exchange rate issued by the buyer to obtain goods or services that have a use value along with His ministry. there is another opinion that says that the price is the exchange rate that can be equated with money to acquire goods and services for a person or group at a particular time and place.
But also there who think the price is an exchange of goods or services that are expressed in units of currency.
From these opinions can be concluded that the price is an exchange rate to obtain goods and services issued by a person or group at a certain time and place stated in the form of currency.