Marketing team will create a marketing strategy that will be done to realize the aims and objectives of the company. This team usually consists of marketing directors, marketing managers, and brand or produ manager. because of the importance of this strategy penyusuna then penyusunanya emotion s in accordance with the vision and mission of the company motto.
Marketing strategy is the main guidelines for the
company in the sale and distribution of products to consumers. success and whether or not the sale is determined by the marketing strategy created. This strategy includes segmentation, targetting, and positioning.
Segmentation is a potential consumer targets, meaning new product launches targeted at consumers who really need and require these products.
targetting an activity to select and assess one or more segments of the market that will be entered, the purpose of targeting is to give satisfaction to the consumer. when consumers are satisfied then the demand for such products will increase. with the increasing demand for the benefit of company will increase.
Positioning or the product placement is a special place in the hearts of consumers, product tersbut be top of mind. though many competitor products, consumers continue to believe in the product, so that this product can not be replaced in the hearts and minds of consumers. Even this product becomes consument conversation.