marketing segmentation includes several segments, which are described as follows:
segmentation based on location or specific locations where consumers live as a potential target. This segment consists of various groups, among others:
a. urban-rural is a segment that is based on residential areas of potential targets.
b. country or continent is based on the area of the country where this segment is made in a particular country or continent.
c. size distribution channel is the area based on the size of the channel used for the distribution of products.
2. Demographic Segmentation
This segment is based on the types and various types of population is the target market. This segment includes:
a. The level of education is a grouping based on the target consumer education. This educational level can affect the lifestyle and needs of the product.
b. Gender is a grouping based on gender. grouping based on sex is often dujadikan reference in marketing strategy as seen from the needs of men and women are very different.
c. Income level is a grouping based on how much income people in one month. the greater the individual's income each month, the higher the demand for certain products.
3. Psychographic segmentation Living
Grouping target market based on a person's lifestyle, attitudes towards certain products, and customer interest. This segment saw how a person or group of people who spend time and money in everyday life. one's lifestyle is influenced by many factors, diantanya:
1. The level of income
3. social status
4. The office of a person
5. descent
6. tribes, and other