Marketing is a system of business activities designed to plan, determine pricing, promotion, distribution of goods that can satisfy the desire and achieve the target market in accordance with the company's business objectives.
marketing also means the ability of the company to meet the needs of consumers to be able to benefit in a sustainable manner. in marketing has four stages, namely:
1. marketing situation analysis
2. The marketing strategy planning
3. The development of marketing programs
4. The making of strategy implementation and management
Marketing situation analysis includes the situation relating to the market and competitors, this activity further explore in more depth the market for more information.
planning strategy includes the target consumer, positioning strategy, relationship marketing strategy, and planning new products.
development program includes product marketing services, distribution, price, and promotion strategies are planned and implemented to meet the needs of the target consumer.
Making strategy implementation and management of the design process and requires a well organized, while the implementation of the marketing strategy should be supervised.