a lot of obstacles in the promotion of goods and services, namely:
1. The pressure of Competitive claims
2. The lack of accurate information and updates
3. dumping and anti-dumping
4. The environmental problems in the culture
5. The emergence of a sense of competition or competitive environment
6. The shortage of raw materials
7. The low ability to offer
8. The lack of availability of market information
9. poor quality of human resources
10. Network marketing is less clear
11. The less price fluctuations
some solutions and alternatives to overcome these obstacles are:
1. determine the needs and desires of customers to conduct market research
2. choose a specific target market
3. put in the competitive marketing strategy, which includes:
a. customer-oriented
b. maintain the quality product
c. priority to consumer convenience
d. to innovate
e. speed in serving consumers, placing new products on the market
f. customer satisfaction
4. choose a marketing strategy
5. give special prices, such as holding discount.
6. implement the optimal marketing mix which includes:
a. improve product quality
b. set the right price
c. looking for a strategic
d. promotion, either through print, electronic, it could be through social media.
7. cooperation with foreign companies, among others:
a. create policies that facilitate exports in shipping products abroad.
b. exchange of expertise and knowledge that both parties increasingly well-known products
c. creating products together