Physical means of indirectly influencing consumer decision to purchase goods or services offered. This means includes a physical building, furniture or equipment, fixtures, logos, colors, and the atmosphere of the company.
physical building a business will be easily found by consumers if the building was interesting and mempunai artistic value. The building will look different with the existing buildings in the vicinity.
to construct a building that will be used as the business requires no small cost, the cost is very expensive. because of increasingly sophisticated technologies, the physical building does not have to be a real building, but it could be a physical building in the sense of "not real". meaning by creating a website or blog as our physical building. we should be more creative in creating a website or blog, because this building is one of the media in promoting our products.
furniture / equipment
physical buildings are already available, now just prepare furniture or equipment that supports the physical building. furniture could be a chair, a table, storefronts, cupboards, shelves, and other. furniture can be in your own design or order the production of furniture. note also the materials used in furniture or equipment.
the material chosen for the furniture should be durable and long lasting. to save on the purchase of furniture can be done by producing its own.
equipment
supporting equipment, namely:
1. The available network connected computers in the Internet for easy access to data
2. printer to print the transaction
3. telephone to facilitate communication
4. wifi or hotspot area
5. stationery
6. fax machine, because not all the files can be sent via e-mail
7. intercom, and others.