The fifth pillar of the five pillars of marketing or marketing are: product, price, place, promotion, and physical evidence.
1. The first pillar is the product, this pillar has several components in it, among others, customer hierarchy, a variety of products, packaging and labeling, to include guarantees and warranties.
2. The second is the price, which includes in it that the term price, pricing objectives, do not let one set price, the views of customers on price, costing the price, practical techniques pricing, and pricing tactics.
3. The third place, things that are included in the selection of place among other strategic locations, and support facilities.
4. The fourth pillar is promotion, the component that is in it is the origin of the brand, brand understanding, innovation and creative, advertising, consistent, brand name, marketing constraints.
5. The fifth pillar is physical evidence, the components included in this pillar is a physical building, furniture and equipment, supplies, logo, color, and atmosphere of the company.